On a recent Saturday afternoon at the corner of 26th St. and Hamlin Ave., a line wrapped around Las Carnitas Uruapan for the fourteenth iteration of Sentido, a pop-up series dedicated to honoring deeply rooted Latino-owned businesses and culture across the city. 

At the core of the series, whose inaugural event took place earlier this May, is a simple ethos—Experimento Cultural: Pasado Y Presente. Bridging the past and the present, Castillo wants to give flowers where flowers are due to beloved staple locations while inviting newer generations to enjoy what our predecessors have established. 

“I wanted to create something that was missing in Chicago,” Sentido founder Oscar Castillo said.